In this article, I’m going to show you a powerful trigger that you can use when trying to sell a product.
By understanding how it works and using it the right way, you can make your product irresistible to your prospects.
In a very powerful way, you can lead your prospect to imagine their life using your product.
The effect it has on their imagination is so powerful that they can’t help buying the product.
Yet, this trigger doesn’t work for everyone.
It depends on your niche, on your typical clients, and on the product you want to sell.
You’re probably familiar with that:
In your sales speech, you usually talk about the benefices of your product in a way that your prospect understands that it will enable him to have or to gain more, to do things he can’t currently do, and to live a life that he cannot live at the moment.
If you’ve already tried to sell a product to some people, you’re probably familiar with that.
And that’s great.
It’s actually the way to go.
The power to have more, the power to do more, and the power to enjoy life more are powerful triggers to use in a sales speech.
Depending on your prospects, they can be very effective.
But there is a trigger that is often forgotten or underestimated in the sales speeches.
And this trigger is…
The status trigger.
Which could also be called the being trigger:
What will your client be able to become by using your product?
How will being in possession of your product change the status of your client?
How will he be seen differently by his entourage or by people in general?
In order to illustrate this, I’m going to use an example that is often given when explaining this trigger:
Mercedes cars.
Why do many people acquire a Mercedes?
Sure, it can be because it is a beautiful car that is comfortable, fast, and high-quality.
But beyond that, why?
Because of the status you gain when you’re seen driving such a car.
You’re not the average guy who drives an average car.
You’re a high status man/woman who drives a Mercedes-Benz luxury car.
High status has always been an integral part of the branding strategy of Mercedes-Benz.
When you think about Mercedes cars, you think about high status cars.
This status trigger can be very powerful when trying to sell some products that can elevate the status of the people who buy it.
Now, ask yourself if it’s the case for the products you’re trying to sell.
Ask yourself how the fact of possessing your product can elevate the status of the client.
Also ask yourself how the client can elevate his status by using your product.
Does being seen with your product have the power to elevate the status of the client?
Does your product make elevation of the status of the client possible? (For instance, if you sell an information product in which you explain to your client how to get rich or how to get socially successful).
Ask yourself those questions, and try to answer them.
Describe the new status your client will acquire, thanks to your product.
Describe his new life. How will people look at him? What will people think of him? How they will respect him? Think how it will satisfy his ego.
Use this in your sales speech to boost your sales.
Depending on your niche, it can be vey effective.