If you own an online business, email is likely one of your primary channels for communicating with customers and potential customers. Therefore, it’s important to make sure that your emails are actually reaching the inboxes of your recipients. This is where email deliverability comes in.
What is email deliverability? Simply put, it’s the percentage of emails that successfully reach the intended recipient’s inbox.
If your email deliverability is low, it means that a significant portion of your emails are ending up in spam folders or are being blocked entirely.
This can be frustrating and costly for your business, as you’re not able to effectively reach and communicate with your audience.
So, how can you improve your email deliverability? Here are a few tips:
1. Use a reputable email service provider:
One of the first steps to improving your email deliverability is to make sure you’re using a reputable email service provider (ESP). Some ESPs have better reputations with email providers like Google and Microsoft, which can help increase the chances that your emails will reach the intended recipient’s inbox.
2. Follow email best practices:
There are certain best practices that you should follow when it comes to sending emails. This includes using a clear and concise subject line, using a professional-looking sender name, and avoiding spammy words and phrases.
3. Maintain a clean email list:
It’s important to regularly clean your email list by removing inactive or invalid email addresses. This will help improve your email deliverability, as email providers are more likely to flag emails sent to inactive or invalid addresses as spam.
4. Engage with your subscribers:
Engaging with your subscribers, such as by sending relevant and valuable content or by asking for their feedback, can help improve your email deliverability. This is because email providers consider engagement as a signal that your emails are wanted and therefore less likely to be marked as spam.
5. Monitor and improve your sending reputation:
Your sending reputation is essentially a measure of the quality of your emails as perceived by email providers. If your sending reputation is low, it can negatively impact your email deliverability. To improve your sending reputation, make sure to follow the tips listed above and monitor your sending reputation using tools like SenderScore.
Improving your email deliverability is crucial for the success of your online business. By following these tips and continually monitoring and improving your email practices, you can increase the chances that your emails will reach the inboxes of your intended recipients and effectively communicate with your audience.