Digital products are very powerful to make money online.
The best digital products to sell online are the ones that are easy to create and that can be sold for a lot of money.
Below you’re going to discover 9 of the most profitable digital products that you can sell online.
The best place to sell those products is your website or your eCommerce store.
Of course, the bigger and the more qualified your audience is, the bigger your sales will be.
Without further ado, let’s dive into these 9 profitable digital products you can sell on the internet:
1. eBooks
One of the most obvious digital product to sell online is the eBook.
Like everyone, you’ve probably come across a lot of various ebooks that people were selling on their website or on Amazon.
eBooks are free to create. You don’t need expensive material of stuff to design them.
The only thing you need is knowledge: people will buy your ebook in order to learn something.
And the more value they attach to this thing, the higher you’ll be able to set the price.
How-to guides are the best ebooks you can sell. They are result oriented. People are likely to pay a lot for this kind of product.
On the other hand, novels only contain a story. It doesn’t hold a lot of value in the eyes of most of people.
To design an ebook that you’ll be able to sell for a lot of money ($30, $50, even $100 depending on your market), think about the goals your prospects want to reach.
Think also about their problems and the obstacles that prevent them to achieve what they want to achieve.
Create a guide around this, a step by step guide for instance.
It doesn’t need to be very long, thirty or fourty pages is usually enough.
What matters is not the length of the book. What matters is the results the reader will get.
You can then directly sell the PDF on your website, or sell it as a kindle ebook on Amazon.
2. Action sheets
Quite similar to the ebook.
The difference is that actions sheets consist of several short PDF files, instead of one big PDF file.
The principle is the same: you think about something your prospects want to achieve, then you create a series of actions he must take to reach his goal.
It’s best to have several files, because it’s makes the product look bigger, in comparison with a single PDF file that contains all the actions.
Having several files is also more instructive. The client can follow a timeline: for instance on day 1 he must accomplish the tasks of the first sheet, on day 2 he must accomplish the tasks of the second sheet, on day 3 he must accomplish the tasks of the third sheet, and so on.
You can create an action sheet for each milestone of the quest.
Action sheets are even easier to create than eBooks: you only need to list a series of actions, whereas for ebooks you need to do further editing work.
And that’s not all…
Action sheets are also a very educational way to take action. People can read them quickly and take action iimediately.
In your sales page or in your sales pitch you can present this feature as an advantage. Especially, if your prospects have a busy schedule.
3. Video courses
Video courses are great info products you can sell online.
They present the advantages of being easier to create than ebooks and to be sold at a higher price.
A one-hundred page ebook requires several days to be written. You can deliver the same info contained in the ebook through a video, for which you’ll only have to speak for a few hours.
Thus a video course is quicker to create than an ebook, for the same volume of information.
But that’s not all…
People are ready to spend more money for a video than for a pdf.
That’s because we usually spend more money for a DVD than for a book.
And if the video course contains several video files, it’s easy to sell it for quite a lot of money. It’s as if your clients were buying several DVDs.
That’s why video courses can easily be sold at $50, $100, $200, $500 and more, depending on your niche.
There are different ways to create a video course.
The core principle is the same as for the eBook:
To design an attractive product, you must use a need or a strong desire of your potential clients. Your goal is to bring them a solution they will be willing to pay for.
To create your video course, you can record your screen (for instance to show powerpoint slides or how to use a software). You can also directly film yourself speaking or showing your clients how to do something. You can also film sheets of paper on which you write your advice with a pen.
As you see, there are many ways to do this.
4. Webinars
Webinars are great digital products to sell online.
Webinars are online seminars that you can sell for quite a lot of money: $50, $100, $200 and more.
The key to creating a successful webinar is to address a need or a strong desire of your potential clients. From this point, you can design a webinar which people will want to attend.
A webinar usually lasts one to three hours. It can be live (that’s usually the case) or pre-recorded.
Webinars are usually interactive ; that’s what sets them apart from standard video courses. Your clients can directly ask you questions by using the chat inside the software you use to broadcast your webinar.
That way, you can easily create a longer webinar by answering many of your clients’ questions. That’s an easy way to increase the value of your product.
If a lot of people are attending your webinar, it’s recommended to get the help of another person for the moderation of the chat. This person can pick the best questions of your clients and handle them for you.
I recommend that you record your webinars for your clients that couldn’t attend it, and also so that you’re able to sell it later, like a standard video course.
5. Audio courses
Audio courses are probably the easiest and quickest digital products you can sell online.
Since it’s purely audio, you don’t need as much equipment as you need for video courses. The only thing you need is a microphone.
This type of product can be sold at a higher price than ebooks, but not as much as video courses (but still there’s a way to set high prices, we’ll talk about it below).
To create a successful audio course, think about a problem your potential clients want to solve. Like with the other courses, design the product so that your clients can easily solve their problems with it.
You can record a single audio file, but it’s better if you can split it into several shorter files. It represents more value in the eye of your potential clients, and it’s also more educational.
6. Multimedia products
Multimedia products consist of products that contains various formats: video, audio, text…
For example:
- video and pdf
- video and audio
- audio and pdf
- video, audio and pdf
The advantage of the multimedia format is that it can be sold at quite an expensive price.
You can’t really attach a price to a multimedia product, whereas you can more easily attach a price to a mono-media product:
- People are not willing to spend more than $30 for an ebook, because they believe that its price should be about the same than the price of a book.
- People are not willing to spend more than $30-$50 for a single video because they believe that the price of a video should be about the same than the price of a DVD.
A multimedia product allows you to sell your product at a higher price, because people are not familiar with this format. It’s an unknown format for them.
That’s why adding an ebook or some action sheet to a video course or an audio course is a great idea.
And that’s why adding bonus audio podcasts to an ebook is a great idea.
Be creative 😉
That way, you can easily raise your price. These kinds of products can be sold for $100, $200, and more.
7. Email series
An email series consist of a course delivered via email.
Drip fed content is sent to your clients during the time of the course.
This product only contains text, but still people are not familiar with this format, so it can be sold at quite a high price.
Like the audio info products we talked about above, your job is to address a need or a desire of your clients, and to design an email series that will bring him from his current situation to his goal situation.
You write several emails, and in each email you give your client advice or actions to take.
The course can last several weeks or several months. The emails can be sent every day, once a week, twice a month… It all depends on your course and on the advice or the actions you talk about in your emails.
To send your emails, you can use an emailing service, such as Aweber, Mail chimp, Getresponse…
8. Photographs & Music
If you’re a photographer and you make nice pictures, you can sell them on the internet.
There are websites on which you can sell your photos and earn cash with them.
The best way to generate a steady income of money with your photos is to use a variety of websites on which to sell your shots.
You can use websites such as Alamy, Shutterstock, iStock Photo, Fotolia, etc. They offer fantastic royalties to contributing photographers.
Nevertheless, you won’t be able to make great profits if you use those platforms (or any other photography platforms…), because your photos will be lost in the crowd. It is really hard to stand out, and the price at which you’ll sell your photos won’t be very high, due to the fierce competition.
The best way to make a lot of money with your pictures is to use your own store, like with the info products seen above.
If you have a base of fans that follow you and love your work, it shouldn’t be too difficult to sell great photos to them at a fair price. And all the profits will go directly to you.
As for music, the remarks are the same: you could sell your music on iTunes or on Spotify, but not a lot of people will buy your tracks, and those sites will take quite a high percentage of your sales.
The best way to make money with your music is to sell it on your own eCommerce store. By using your own website, you can sell your music at a fanbase that will be willing to spend more money for it than if it were lost in the crowd of a platform such as iTunes of Spotify.
9. Software & Web elements
If you are a programmer, a web developper or a graphic designer, you can design software or web elements that professionals will be willing to buy.
Niche software, wordpress plugins, apps, wordpress themes, etc… There is a lot you can do.
WordPress premium themes can be sold at $50-$70.
Some software or wordpress plugins are sold for tens or even hundreds of dollars.
Try to address a need of professionals who earn money on the internet, and you’ll be able to generate quite a lot of money.
Take action
Now you know how you can make a lot of money online by selling digital products.
It’s time to take action 🙂